SEO Automation Suite

Portfolio · Lazar Ristic

Welcome to my personal portfolio of SEO automation projects. My name is Lazar and I've been designing and developing products and solutions powering analytics in MarTech processes, data exploration, and reporting.

My development philosophy is rooted in planning ahead and always expecting the unexpected. Aligned with that, I always stick to best practices, TDD, simplicity and maintainability. Features have to drive business decisions with correct outputs, but also be UX friendly. The Devil is always in the details.

This is a small preview of some of the biggest pain points in SEO monitoring: server log file analysis, PageSpeed & CWV monitoring, Share of Voice tracking in Google Search and LLMs, and more.

NB: This entire demo was built using Claude Code and has no real backend — it is a frontend presentation of the real products I have been developing as an in-house developer.

Theme

Color Vision

SEO Suite

SERP Monitor

Rank race · Share of Voice · CTR-weighted traffic

Tracks keyword ranking positions across competing domains over 90 days — animates the position battle as a race chart, computes CTR-weighted Share of Voice using the Sistrix curve, and surfaces stability scores, trend direction, and AI Overview coverage.

What this demo shows

  • ▸ 10 domains × 30 keywords × 90 days with simulated algorithm update events
  • ▸ Animated race chart — play through 90 days of rank movement
  • ▸ CTR-weighted Share of Voice (Sistrix curve) per domain
  • ▸ Stability %, authority score, trend delta, best/worst positions
  • ▸ AI Overview citation coverage per domain
Launch Demo