SEO Automation Suite

Portfolio · Lazar Ristic

Welcome to my personal portfolio of SEO automation projects. My name is Lazar and I've been designing and developing products and solutions powering analytics in MarTech processes, data exploration, and reporting.

My development philosophy is rooted in planning ahead and always expecting the unexpected. Aligned with that, I always stick to best practices, TDD, simplicity and maintainability. Features have to drive business decisions with correct outputs, but also be UX friendly. The Devil is always in the details.

This is a small preview of some of the biggest pain points in SEO monitoring: server log file analysis, PageSpeed & CWV monitoring, Share of Voice tracking in Google Search and LLMs, and more.

NB: This entire demo was built using Claude Code and has no real backend — it is a frontend presentation of the real products I have been developing as an in-house developer.

Theme

Color Vision

SEO Suite

Log File Analyzer

Crawl budget · Bot traffic · Resource types

Parses server access logs (nginx, Apache, W3C/IIS, CloudFront) to map Google crawl activity, detect wasted crawl budget, classify resource types, and surface week-over-week or month-over-month trends across 7, 30, or 90 days.

What this demo shows

  • ▸ Auto-detected format + rDNS bot validation for 25+ crawlers
  • ▸ Google crawler variant breakdown (Googlebot, AdsBot, Mobile…)
  • ▸ Resource type distribution — HTML vs JS/CSS vs image vs API
  • ▸ Status code groups, hourly heatmap, WoW/MoM timeline
  • ▸ Top crawled pages + weekly drilldown (30-day mode)
Launch Demo