SEO Automation Suite

Portfolio · Lazar Ristic

Welcome to my personal portfolio of SEO automation projects. My name is Lazar and I've been designing and developing products and solutions powering analytics in MarTech processes, data exploration, and reporting.

My development philosophy is rooted in planning ahead and always expecting the unexpected. Aligned with that, I always stick to best practices, TDD, simplicity and maintainability. Features have to drive business decisions with correct outputs, but also be UX friendly. The Devil is always in the details.

This is a small preview of some of the biggest pain points in SEO monitoring: server log file analysis, PageSpeed & CWV monitoring, Share of Voice tracking in Google Search and LLMs, and more.

NB: This entire demo was built using Claude Code and has no real backend — it is a frontend presentation of the real products I have been developing as an in-house developer.

Theme

Color Vision

SEO Suite

Internal Link Graph

Crawl architecture · Orphans · Hub pages

Parses Screaming Frog internal_all.csv exports to build a force-directed link graph — colour-coded by directory, with orphan detection, hub/authority ranking, hierarchical layout toggle, and per-directory taxonomy stats.

What this demo shows

▸ ~50-page SaaS site with 350 internal links across 11 directories
▸ Force-directed ↔ hierarchical layout toggle (vis-network)
▸ Orphan page detection (0 inlinks AND 0 outlinks)
▸ Top hub pages by inlink count, directory-level taxonomy
▸ Flexible column detection for Screaming Frog v19 and v20 exports